Forth
Forth is an emerging hat brand that aims to get more guys wearing a full-brim hat, so they’ll be cooler, more comfortable, and more protected from the sun outside.
Finding A Direction
Jay came to me with a draft of a brand he wasn't in love with. It looked cohesive, sure, but it felt a little lifeless and didn't resonate with him emotionally. I helped Forth determine their brand voice & marketing angle, which in turn shaped their refined visual direction: a brighter, cooler one than before, perfect for a brand making sun hats for unconventional men. I delivered a logotype, supporting logo marks, custom brand illustrations, a visual identity, apparel product designs, and custom e-commerce website designs compatible with Shopify dev tools.
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